Menu

CHOOSE A FREE DELUXE SKIN SAMPLE WITH ALL PURCHASES

Select country

Please select your shipping location and currency from the list below.

Selected location/currency

USA USA (USD $)
USA (USD $)
Canada (CAD $)

Welcome

Please select your shipping location to continue to our online store

Ingredients

Full Ingredients List

Synthetic Wax, Caprylic/Capric Triglyceride, Polymethylsilsesquioxane, Polyglyceryl-2 Triisostearate, Dimethicone, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenyl Trimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Silica Silylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate [+/- May Contain/Peut Contenir: Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

Tone Guide

Fair to Medium Skin
Cool - Complexion shows hints of pink
Warm - Complexion shows more hints of yellow/orange

Medium to Deep Skin
Cool - Complexion shows more hints of blue
Warm - Complexion shows more hints of orange/red

If you are a cool or warm tone then move up or down the shade line-up depending on required depth. If your complexion shows no obvious tones, choosing a neutral shade will generally work across all skin tones, whether you are warm, cool or neutral.
Your Cart (0)

Your cart is empty

Shop All

    Country
    Blur Liner Duo
    | desc: | text: light Jess wears Blur Liner in shade Stone
    Jess wears Blur Liner in shade Stone
    | desc: | text: light Blur Liner in shade Umber
    Blur Liner in shade Umber
    Blur Liner Duo
    | desc: | text: light Karina wears Blur Liner in shade Berry
    Karina wears Blur Liner in shade Berry

    Blur Liner Duo

    A lip liner that effortlessly creates the appearance of fuller lips.

    4.8
    Rated 4.8 out of 5 stars
    97

    you're saving $8. Value $48

    $40.00

    you're saving $8. Value $48

    4.8
    Rated 4.8 out of 5 stars
    97

    Choose your shades:

    Blur Liner:Opal
    | desc: Blur Liner in shade Opal
    Opal Light medium pink
    Blur Liner:Mauve
    | desc: Blur Liner in shade Mauve
    Mauve Medium deep pink

    Limited stock

    Free shipping on orders $50 or over

    Free deluxe skin sample with all purchases

    Lightweight

    Soft Matte Finish

    Vegan

    Cruelty Free

    Details

    This is the only lip liner you need to create a naturally fuller lip. We designed Blur Liner with a unique and innovative domed applicator that hugs your lip line, blurring as you apply in one simple step.

    With a no-need-to-blend diffused soft matte finish, the creamy formula is comfortable and non-drying. Available in 6 true-to-tone shades inspired by real lip tones. We went beyond conventional nudes, with neutral and cool tones to suit all skin tones.

    Awards
    Best Lip Liner - Red Beauty Awards 2025
    Best Lip Liner - PS Beauty Awards 2025

    Shipping & Returns

    US Shipping

    • We offer free shipping to the US on all orders $50+.
    • Standard Shipping - 3-4 business days - $6.00
    • 2 Day Shipping - $11.00
    • Overnight Shipping - $15.00 (If available at time of purchase)

    Returns

    • Your return request must be made within 14 days of receiving your order.
    • We can only accept returned makeup items if they are unopened and unused.
    How To UseKey IngredientsBenefitsFAQs

    How To Use

    Apply Blur Liner as the first step in your lip makeup routine to create the illusion of instantly fuller lips.

    1. Blur

      Outline natural lip line to create the illusion of instantly fuller lips. No need to soften or blend.

    2. Build

      Add depth to colour by applying light pressure and building the formula.

    Key Ingredients

    Blur-Gel Technology

    Helps to smooth and reduce lip lines.

    Moisturising Oils

    Helps to nourish lips.

    Benefits

    Tested in a clinical trial of 30 women aged 21-55 over 3 days:

    • 93%

      Agreed Blur Liner helps lips appear naturally fuller.

    • 100%

      Agreed Blur Liner was easy to use and apply.

    • 86%

      Agreed Blur Liner enhanced their natural lip color.

    FAQs

    Can I pair Blur Liner with other lip products?

    Yes! Blur Liner works perfectly with our other finishing lip products. Pair with Lip Blush for an all-over blur, or Lip Gloss to add a high shine finish.

    Is Blur Liner suitable for all lip types, including dry lips?

    Yes! Blur Liner is dermatologically tested and suitable for all lip types. It also contains moisturising oils that help to nourish your lips.

    Is Blur Liner transferproof?

    Unlike our Lip Sculpt, Blur Liner is not transfer proof. It has been designed for easy touch-ups throughout the day so it can be refreshed as needed.

    What is the coverage of Blur Liner?

    Blur Liner offers a medium coverage and is buildable. You can layer to achieve your desired effect, but we recommend diffusing for a soft, blurred finish.

    What is the difference between Blur Liner and Lip Sculpt?

    Blur Liner is designed to create the illusion of instantly fuller lips, while blurring fine lines. Whereas our original Lip Sculpt has a precision applicator that defines and sculpts the natural shape of the lips.

    Complete your routine

    Exfoliate and moisturize lips ready for application.

    Naturally enhance your lips with a subtle blush of colour.

    A high-shine lip gloss with all the benefits of a balm.

    01. Prep
    1. Step 01
    2. Step 02
    3. Step 03

    Complete your routine

    Exfoliate and moisturize lips ready for application.

    Naturally enhance your lips with a subtle blush of colour.

    A high-shine lip gloss with all the benefits of a balm.

    02. Blush
    | desc: Lip Blush in shade Bloom
    Lip Blush
    Lip Blush

    $24.00

    1. Step 01
    2. Step 02
    3. Step 03

    Complete your routine

    Exfoliate and moisturize lips ready for application.

    Naturally enhance your lips with a subtle blush of colour.

    A high-shine lip gloss with all the benefits of a balm.

    03. Gloss
    Lip Gloss
    Lip Gloss
    Lip Gloss

    $20.00

    1. Step 01
    2. Step 02
    3. Step 03


    Community Feedback

    97%would recommend this product
    4.8
    Rated 4.8 out of 5 stars
    Based on 97 reviews
    Write a Review (Opens in a new window)
    97 reviews
    • pauline d.
      Verified Buyer
      Skin Tone Light to Medium
      Hair Colour Brunette
      Blur Liner Shade Berry
      Product Standouts Colour
      Rated 3 out of 5 stars
      3 weeks ago
      Lip liner

      My liners arrived broken sadly but the customer service has been amazing promptly delt with as soon as they resumed business after Christmas. The colour and quality are fabulous very moisturising

      Was this helpful?
    • Hajer A.
      Verified Buyer
      I recommend this product
      Age 25-30
      Skin Tone Medium to Tan
      Hair Colour Black
      Blur Liner Shade Stone
      Product Standouts Blurring, Lightweight
      Rated 5 out of 5 stars
      3 weeks ago
      Blur liner

      It is very smooth and easy to contour your lips, and you can wear it in every occasion

      Was this helpful?
    • Nichole O.
      Verified Buyer
      I recommend this product
      Age 31-40
      Skin Tone Medium to Tan, Light to Medium
      Hair Colour Auburn, Brunette
      Blur Liner Shade Stone
      Product Standouts Colour, The Finish, Subtle, Lightweight
      Rated 5 out of 5 stars
      3 weeks ago
      So easy to apply and literally looks so good!

      Both tones I purchased look so good and natural. They slide in so easy and stay on for hours. Love these! Was so worth it to buy 2 since I totally could not pick just 1 shade.

      Was this helpful?
    Reviews LoadedReviews Added