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Ingredients

Full Ingredients List

Synthetic Wax, Caprylic/Capric Triglyceride, Polymethylsilsesquioxane, Polyglyceryl-2 Triisostearate, Dimethicone, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenyl Trimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Silica Silylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate [+/- May Contain/Peut Contenir: Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)

Tone Guide

Fair to Medium Skin
Cool - Complexion shows hints of pink
Warm - Complexion shows more hints of yellow/orange

Medium to Deep Skin
Cool - Complexion shows more hints of blue
Warm - Complexion shows more hints of orange/red

If you are a cool or warm tone then move up or down the shade line-up depending on required depth. If your complexion shows no obvious tones, choosing a neutral shade will generally work across all skin tones, whether you are warm, cool or neutral.
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    | desc: Blur Liner in shade Berry
    Blur Liner in shade Berry
    | desc: | text: light Karina wears Blur Liner in shade Berry
    Karina wears Blur Liner in shade Berry
    Blur Liner
    | desc: | text: light Blur Liner in shade Berry
    Blur Liner in shade Berry
    Blur Liner
    | desc: Cho wears Blur Liner in shade Berry
    Cho wears Blur Liner in shade Berry
    Blur Liner

    Blur Liner

    Lip liner that effortlessly and instantly creates the appearance of fuller lips.

    4.8
    Rated 4.8 out of 5 stars
    397

    $24.00

    4.8
    Rated 4.8 out of 5 stars
    397
    Shade:Berry
    Berry Deep wine pink

    Limited stock

    Free shipping on orders $50 or over

    Free deluxe skin sample with all purchases

    Lightweight

    Soft Matte Finish

    Vegan

    Cruelty Free

    Details

    The only lip liner you need to create a naturally fuller lip. We designed Blur Liner with a unique and innovative domed applicator that hugs your lip line, blurring as you apply in one simple step.

    With a no-need-to-blend diffused soft matte finish, the creamy formula is comfortable and non-drying. Available in 6 true-to-tone shades inspired by real lip tones. We went beyond conventional nudes, with neutral and cool tones to suit all skin tones.

    Awards
    Best Lip Liner - Red Beauty Awards 2025
    Best Lip Liner - PS Beauty Awards 2025

    Shipping & Returns

    US Shipping

    • We offer free shipping to the US on all orders $50+.
    • Standard Shipping - 3-4 business days - $6.00
    • 2 Day Shipping - $11.00
    • Overnight Shipping - $15.00 (If available at time of purchase)

    Returns

    • Your return request must be made within 14 days of receiving your order.
    • We can only accept returned makeup items if they are unopened and unused.
    How To UseKey IngredientsBenefitsResultsFAQs

    How To Use

    Apply Blur Liner as the first step in your lip makeup routine to create the illusion of instantly fuller lips.

    1. Blur

      Outline natural lip line to create the illusion of instantly fuller lips. No need to soften or blend.

    2. Build

      Add depth to colour by applying light pressure and building the formula.

    Key Ingredients

    Blur-Gel Technology

    Helps to smooth and reduce lip lines.

    Moisturising Oils

    Helps to nourish lips.

    Benefits

    Tested in a clinical trial of 30 women aged 21-55 over 3 days:

    • 93%

      Agreed Blur Liner helps lips appear naturally fuller.

    • 100%

      Agreed Blur Liner was easy to use and apply.

    • 86%

      Agreed Blur Liner enhanced their natural lip color.

    Results

    The illusion of instantly fuller lips. Select your desired shade to see results on a model.

    FAQs

    Can I pair Blur Liner with other lip products?

    Yes! Blur Liner works perfectly with our other finishing lip products. Pair with Lip Blush for an all-over blur, or Lip Gloss to add a high shine finish.

    Is Blur Liner suitable for all lip types, including dry lips?

    Yes! Blur Liner is dermatologically tested and suitable for all lip types. It also contains moisturising oils that help to nourish your lips.

    Is Blur Liner transferproof?

    Unlike our Lip Sculpt, Blur Liner is not transfer proof. It has been designed for easy touch-ups throughout the day so it can be refreshed as needed.

    What is the coverage of Blur Liner?

    Blur Liner offers a medium coverage and is buildable. You can layer to achieve your desired effect, but we recommend diffusing for a soft, blurred finish.

    What is the difference between Blur Liner and Lip Sculpt?

    Blur Liner is designed to create the illusion of instantly fuller lips, while blurring fine lines. Whereas our original Lip Sculpt has a precision applicator that defines and sculpts the natural shape of the lips.

    Complete your routine

    Exfoliate and moisturize lips ready for application.

    Naturally enhance your lips with a subtle blush of colour.

    A high-shine lip gloss with all the benefits of a balm.

    01. Prep
    1. Step 01
    2. Step 02
    3. Step 03

    Complete your routine

    Exfoliate and moisturize lips ready for application.

    Naturally enhance your lips with a subtle blush of colour.

    A high-shine lip gloss with all the benefits of a balm.

    02. Blush
    | desc: Lip Blush in shade Bloom
    Lip Blush
    Lip Blush

    $24.00

    1. Step 01
    2. Step 02
    3. Step 03

    Complete your routine

    Exfoliate and moisturize lips ready for application.

    Naturally enhance your lips with a subtle blush of colour.

    A high-shine lip gloss with all the benefits of a balm.

    03. Gloss
    Lip Gloss
    Lip Gloss
    Lip Gloss

    $20.00

    1. Step 01
    2. Step 02
    3. Step 03


    Community Feedback

    96%would recommend this product
    4.8
    Rated 4.8 out of 5 stars
    Based on 397 reviews
    Write a Review (Opens in a new window)
    397 reviews
    • Bianca D.
      Verified Buyer
      I recommend this product
      Blur Liner Shade Berry
      Rated 5 out of 5 stars
      1 week ago
      Best color!

      Love the plum shade

      Was this helpful?
    • S. a.
      Verified Buyer
      I recommend this product
      Age 18-24
      Skin Tone Fair to Light
      Hair Colour Black
      Blur Liner Shade Stone
      Product Standouts Colour, Blurring, Lightweight , Subtle
      Rated 4 out of 5 stars
      1 week ago
      Love the colour- packaging needs work

      Perfect colour and effect but the liner constantly falls

      Out of the packaging I worry it’s gonna fall

      Out if I’m not careful!

      Was this helpful?
    • Alisen M.
      Verified Buyer
      I recommend this product
      Age 31-40
      Skin Tone Light to Medium
      Hair Colour Brunette
      Blur Liner Shade Berry
      Product Standouts Colour
      Rated 5 out of 5 stars
      1 week ago
      Love it!

      Gorgeous colour and I really like the product idea.

      Was this helpful?
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